Pitbull’s upcoming album PITCOIN features KISS and Bon Jovi among the guests across its 24 songs. KISS are credited on the opening track, “Reach for the Stars,” while Bon Jovi appear on “Now or Never,” the collaboration first released in 2024.
The Bon Jovi track gives listeners an existing connection to the album’s rock guests. “Now or Never” reworks “It’s My Life,” the band’s 2000 single from Crush, retaining its recognizable chorus and guitar riff while adding verses from Pitbull. Released on November 14, 2024, it also took the two artists to the Latin Grammy Awards in Miami, where Jon Bon Jovi joined Pitbull for a performance that evening.
Their friendship began several years before the recording. According to the single’s original announcement, they met at the Songwriters Hall of Fame in 2017 and later shared stages, including the 2024 Jimmy Buffett tribute at the Hollywood Bowl. That September, Jon surprised the audience at Pitbull’s Jones Beach show by joining him for “It’s My Life.” Footage from that appearance became part of the official “Now or Never” video.
On PITCOIN, “Now or Never” appears near the end of the running order, with the KISS feature positioned at the opposite end. The album also includes Lil Jon on “Damn I Love Miami” and “Satalanaaa,” alongside appearances from Enrique Iglesias and Akon. Several of those collaborations were released ahead of the full project. Pitbull issued “Damn I Love Miami” in September 2025, extending the album’s rollout beyond its newly revealed tracklist.
Pitbull initially announced PITCOIN on August 12, with his representatives identifying it as his 14th studio album. The record is scheduled for October 9, 2026, through Mr. 305 Records, with advance saving available through his official website.
